In Ontario to become a Real Estate Agent there are 6 courses to take that teach you about being a real estate agent, scenarios, guide lines, rules and regulations to mention just a few. However, within the licensing courses they never actually teach you HOW to be a real estate agent.
When I say HOW, I mean, HOW to get your first deal (or your 100th deal), HOW to manage your day, your time, your books, or HOW to THINK like a real estate agent in order to be the success you have always dreamed about.
I am sad to report that throughout my career as a real estate agent in Ontario I have seen many fail because of just that.
Because I had no choice but to be successful and make money to feed my family, and because I have a very driven nature I took it upon myself to find ways to learn these traits myself.
In the last 10 years I have read so many books on self help, personal improvement, business education, marketing, social media and the real estate industry. I am happy to report that I have learned a great deal through these, and the life and career experiences I have found as a result of reading them.
Some I was able to take small pieces here and there, others the whole damn thing was full of knowledge and useful tools, tips and advice.
All have helped to shape the successful career woman I believe I am today.
Here are my TOP 5 Must Reads. Not all pertain specifically to real estate but are filled with tidbits you can take with you in to your real estate career and into your life. I hope you enjoy and get as much from them as I did.
- You Are a Bad Ass – By Jen Sincero
You will see that this isn’t the first time this book has made an appearance on my blog. And likely won’t be the last. I LOVE THIS BOOK. Not just because the author speaks in real language in a “tell it like it is” manner, But also due to that it is cover to cover, top to bottom amazing. You Are A Bad Ass dives deep in to explaining how no matter who you are, where you are or what you want to do or have in life you can do it. With simple changes or realizations anything you desire is possible.
If you are a heavy “self helpery” (quoted by the author) person as I am, you know that a lot of books touch on these topics. What the author here does is speak to the reader as if they are human. Average Joe and also uses experiences of real people us Average Joe’s can relate to so we can see that what she is saying is true.
I can’t recommend this book enough. Read it. Read it again, and then for fun get the audio and listen to it. The quips throughout are so much more fun that way.
2. The One Thing – By Gary W. Keller and Jay Papasan
The title accurately explains this one of a kind book. ” The Surprisingly Simply Truth Behind Extraordinary Results” Written by the founder of a very well known real estate corporation Keller Williams, this book not only pertains to success as a real estate agent or broker but also to how you should approach business and life. I heard a quote once, “How you do one thing, is how you do everything” and this fantastic book proves this to be very true. The most important thing I took from this book is to figure out what is the most important thing and give it your undivided attention. As a Realtor, the most important thing in your business is to create lasting relationships. If you can do that One Thing and do it well, everything else will follow. The One Thing used charts, words and real life experiences to help me discover the one thing I needed to do to accomplish this every single day. The words and lessons found within the pages are invaluable to any real estate professional aiming to reach their highest potential. I believe this book should become an essential part of all real estate training.
3. Start With Why – By Simon Sinek
“How Great Leaders Inspire Everyone to Take Action”. What a lead off. This book is a game changer. The kind of book that can be read a million times and the reader will find a new discovery every single time. You don’t have to be a leader, or even aspire to be a leader to enjoy and find take-aways in this book. The author highlights core values of well known corporations such as Apple Inc. and explains how starting with your “Why” is the fool proof way of achieving your dreams. Many of us wonder in fact what our “why” is. Being an entrepreneur and business owner for close to 10 years, I thought I knew what mine was. Although never gave it much thought. Then I read this book, put what I had learned into practice and realized that I really didn’t know. Until now. And by starting every day with my Why, my life has changed dramatically. Incredible. Invaluable. Amazing.
4. Sold How Top Real Estate Agents are Using the Internet to Capture More Leads and Close More Sales- By Dan Lok and Ken Lapp
Other reviews of this book site it as a gift to real estate agents. It totally is. I stumbled upon it while doing research on internet and social media marketing for real estate agents. I messaged the author and they sent it to me in the mail for FREE! I was skeptical at first as I had never heard of these authors before and the description made it seem gimmicky. OMG! It totally isn’t. Being someone who I felt had a firm grasp on social media marketing and online lead capture I fully expected it to be filled with information that I already knew. Was I ever wrong. The authors filled the pages with information on how use the internet to build strong and consistent lead sources that will establish and grow your real estate business for years to come. This is basically an encyclopedia. Something to leave on your desk or in your office to refer back to on a regular basis so you can implement all of the pieces within it. Way too much to integrate at once. Although, over time any one can do it all. Another great thing about this book is it is written in plain language that anyone can understand. So even the real estate agents out there that think this type of thing is not for them. This book leaves everyone with no excuses.
5. Getting Things Done – By David Allen
Last, but most certainly not least. This book is chalked full of ways to get things done. As real estate agents there is just so much to do. We are inundated with new information all the time that the daily stuff gets put on the back burner most of the time. So much so that when we have time to breathe we look at our to do list and want to quit. The author David Allen explains ways to chunk down these tasks and fit them in to your daily life so you can and will get everything done. Time management is highly ignored by real estate professionals. This leads to stress, which leads to poor service, which leads to slowed production and so on. In the title it quotes, “The Art of Stress-Free Productivity”. It’s true, it is an art. With graphs, step by step instructions and guidelines this book, if taken seriously and the techniques put in to daily practice can alter your well being and your business for good. Another MUST READ to be added to what I am sure your growing list.
So there you have it. My Top 5 Must Reads to Completely Own your Real Estate Career and Your Life.
I could honestly go on forever, as a serial learner and reader I have found many gems along the way. But if you are just starting out either in your real estate career or your quest for more knowledge here is a good starting point.
Until Next Time….